BOHO case study

Project -

Hotel booking website

My role -

Solo designer

Duration -

30+days

Tools-

Figma

Project -

Hotel booking website

My role -

Solo designer

Duration -

30+ days

Tools-

Figma

Project -

Hotel booking website

My role -

Solo designer

Duration -

30+ days

Tools-

Figma

Project overview

BOHO is a hotel booking platform designed for multiple devices, addressing the need for personalised hotels and better responsiveness across devices.

project goal

The goal of the project was to provide users with a visually appealing and personalized hotel booking experience on any device.

Discover

Target users

Families

couples

Travellers

Business owners

Employees

Groups

Families

couples

Travellers

Business owners

Employees

Groups

Families

couples

Travellers

Business owners

Employees

Groups

Pain point

The current user experience falls short in providing a personalised journey for users, lacking tailored recommendations based on individual preferences and past interactions. Additionally, the platform's responsiveness is not optimal, especially on desktop devices.

Solution

To elevate the user experience on BOHO, I decided to implement a robust personalisation system that tailors recommendations based on user preferences. Additionally, I optimised the platform's responsiveness, particularly on mobile devices, to ensure a smoother and more accessible booking process. These improvements aim to enhance user satisfaction and engagement.

Competitive anaysis

There are five potential competitors that offer similar services to a similar audience as “BOHO” does. Although some of them provide a good experience, some have overwhelming UI and hard-to-understand navigation, while others have a difficult booking process and lack personal preferences, which may frustrates users.

Hotels.com

Trivago

Booking.com

Agoda

Make my trip

Ideate

How might i create an user centered platform tailored to user preferences yet respects their privacy?

User insights

Considering timeline in mind, I interviewed users who could provide me unique insights.

One significant issue I've encountered is the lack of desktop responsiveness on some hotel booking websites.

I've noticed that many hotel booking websites lack personalisation. It would be beneficial if these platforms could use my previous booking history and preferences to offer tailored recommendations.

Navigating certain hotel booking websites can be a challenge. The structure and layout of some sites make it difficult to find the information I need, such as room details, amenities, or policies.

User insights

Considering timeline in mind, I interviewed users who could provide me unique insights.

One significant issue I've encountered is the lack of mobile responsiveness on some hotel booking websites. This results in a frustrating experience

I've noticed that many hotel booking websites lack personalisation. It would be beneficial if these platforms could use my previous booking history and preferences to offer tailored recommendations.

Navigating certain hotel booking websites can be a challenge. The structure and layout of some sites make it difficult to find the information I need, such as room details, amenities, or policies.

User insights

Considering timeline in mind, I interviewed users who could provide me unique insights.

One significant issue I've encountered is the lack of mobile responsiveness on some hotel booking websites. This results in a frustrating experience

I've noticed that many hotel booking websites lack personalisation. It would be beneficial if these platforms could use my previous booking history and preferences to offer tailored recommendations.

Navigating certain hotel booking websites can be a challenge. The structure and layout of some sites make it difficult to find the information I need, such as room details, amenities, or policies.

Sitemap

I created site map forBOHO to illustrates user's journey and the actions they can perform within product.

Design priorities

Responsiveness

BOHO will work seamlessly on multiple devices providing an intuitive experience.

Responsiveness

BOHO will work seamlessly on multiple devices providing an intuitive experience.

Responsiveness

BOHO will work seamlessly on multiple devices providing an intuitive experience.

Personalisaion

Users can select their preferences to receive surveys tailored to their preferences.

Personalisaion

Users can select their preferences to receive surveys tailored to their preferences.

Personalisaion

Users can select their preferences to receive surveys tailored to their preferences.

Visuals

To make the experience enjoyable. the product will be image and visuals heavy.

Visuals

To make the experience enjoyable. the product will be image and visuals heavy.

Visuals

To make the experience enjoyable. the product will be image and visuals heavy.

Design

Sign up/Sign in

Believing in the power of first impressions, I created a sign-in/up screen that adheres to the principle of priming. By featuring a captivating image, we help users visualise the unique experience awaiting them.

Home

The home screen continues the priming experience with a data entry card on top of dynamic background images. Scrolling allows users to filter hotels by location and features, while filters enable comparison by location, ratings, and price, ultimately guiding them to their perfect match.

Hotel info

Users can explore all essential hotel details before booking. This includes hotel images, highlights, facilities, price, room options, location, guest reviews, FAQs, and cancellation policies.

Style guide

To ensure the components are implemented consistently across the site, I created a UI guide with details on typography, icons, colours, and reusable UI elements.

Checkout

Easy navigation and clear visuals will guide users through each step, ensuring a seamless experience.

Favourites

Users can save hotels they like for later, accessing them anytime.

Review

Giving reviews to hotels, both positive and negative, can be a valuable way for hotels to understand what they are doing well and what they can improve to enhance the customer experience.

Hotel preferences

We all like things that make us feel like they are just made for us. Keeping this in mind, "BOHO" allows its users to customise their feed according to their preferences. Unlike filters, these settings aren't temporary, although they can be modified or removed

Profile

Here, users can access all the other features that "BOHO" provides, like account settings, bookings, password management, and more.